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How to Get Your Google My Business Listing to the TOP of Local Search Results

While it is true that business owners should make an effort to get their Google Local Business Listing to the top of their local SERPs, we all know how easily forgotten this can be. 

After all, who has time to spam their business all over local forums? Oh wait … no one does, because that's a very un-seo-friendly thing to do. But fortunately for search engine optimization and small businesses everywhere, there are easy ways to optimize your Google Local Business Listing and make sure you're getting the attention you deserve! In this post I'll run through the easiest ways you can get your local results to the top of Google.

How to Get Your Google My Business Listing to the TOP of Local Search Results

How to get your Google My Business listing to the top of local search results

It's not easy to get your Google My Business listing to the top of local search results. Many businesses either don't have a Google My Business listing at all or haven't set it up properly.

If you're new to Google My Business, you can follow our 7-step guide to setting it up below. If you already have one but aren't getting the results you want, there are a few ways you can improve your chances of showing up higher in local search results.

  1. Create your Google My Business profile (it's free!)
  2. Fill out as much information as possible
  3. Make sure your information is accurate and consistent
  4. Respond to customer reviews, especially the negative ones
  5. Get more reviews!
  6. Add photos and make sure they're relevant to your business and high-quality
  7. Use targeted keywords in your profile

How to claim your Google My Business listing

With an effective Google My Business (GMB) listing, you can start bringing in more business. In order to get started, you'll need to claim your listing, which is a multi-step process that involves verifying that you actually are the owner of your business. If you're not sure how to go about this, don’t worry—we've got all the steps you'll need to take down below:

  1. Go to Google My Business and click "Get on Google."
  2. Enter your business name in the search box and click "Search."
  3. Click "Add your business" at the bottom of the map.
  4. Choose or enter your business address and click "Next."
  5. When prompted, select a verification option from the list presented and follow the steps for each option.
  6. Congratulations! You're now ready to start managing your GMB listing!

How to optimize your Google My Business listing

If you own a physical business and you haven't yet claimed your Google My Business listing, DO IT NOW.

Google My Business lets you manage your presence on Google Maps, Google Search, and other Google products from a centralized dashboard. If you've ever used any of these services before, you know just how essential it is to be able to quickly search for a place and see its information on the results page without having to visit the site itself.

Having a strong GMB presence means that people who are looking for a business like yours—or just searching for something within a certain radius of where they are—can find it easily. This can make or break whether someone chooses your company over one that is farther away or harder to contact.

But if you're not optimizing your listing, you're missing out on huge potential traffic opportunities. Here are our top tips for getting the most out of your GMB listing:

  1. Be sure to include all relevant information about your business in the "About" section of your profile. Don't forget: contact details (phone number, address, etc.), hours of operation, photos and videos of your location/products/services.
  2. Use keywords in your description and other text fields. 

How to add photos, videos and a website URL to your Google My Business listing

You can add photos, videos and a website URL to your Google My Business listing to help customers learn more about your business.

Add photos and videos

When customers search for your business on Google, they'll also see your photos and videos. You can add photos and videos from both your computer and mobile device.

From a computer:

  1. Sign in to Google My Business.
  2. If you have multiple locations, open the location you'd like to manage.
  3. From the menu, click Photos .
  4. Click ADD PHOTOS .
  5. Select photos from your computer or drag them into the box to upload them.
  6. Add a title and description for each photo. Then click UPLOAD .

From a mobile device:

  • Open the Google My Business app .

Sign in with the account you use to manage your business on Google. If you don't yet have the app, download it here . If you have multiple locations, open the location you'd like to manage. Tap Photos , then tap + at the bottom of the screen. Choose photos from your library or take pictures with your camera. Then select Done . (Note: Unlike desktop, you won't be able to edit details such as title or description after uploading on mobile.) Tap Publish when prompted. 

How to respond to reviews on your Google My Business listing

Responding to a review on your Google My Business listing is an easy way to show potential customers that you're listening and care about the experience they have with your business.

Here's how you do it:

Go to business. If necessary, sign in with the email address and password for your account. Your business should be listed on the page.

Find and click the name of your business. The Business Profile page appears, displaying your profile photo and other information.

Scroll down to Reviews. Click Respond. A box appears that allows you to compose your response.

Type your response in the text box provided. Click Post when you're finished composing your message.

Tips, tricks and tools for optimizing Google My Business

Google My Business is a tool that allows business owners to manage their presence on Google—including Search and Maps. This guide provides tips, tricks, and tools for optimizing your Google My Business profile.

Why you should use Google My Business

You should use Google My Business because it's a free tool that helps you improve your local search ranking and shows customers information about your business. It also gives you access to insights about how your customers use Google to find your business.

How well are you optimized for Google My Business?

It’s important to put your best foot forward when it comes to maintaining your Google My Business listing. In addition to ensuring the NAP (Name, Address, Phone Number) is consistent across all of your directories, there are some other things you can do:

Claim or verify your listing Add an image or video Add categories Update business hours Upload documents or other files Create posts Respond to customer reviews.

It's hard to overstate the importance of local SEO. But it's surprisingly easy

It's hard to overstate the importance of local SEO. But it's surprisingly easy to forget about it while you're focusing on your business goals and the day-to-day management of your business.

That's where we come in! We'll help you get your Google Business page set up, optimized, and verified so that you're ranking higher on Google Local and appearing for relevant search queries such as [bullet points here]. Plus, we'll help you collect reviews from happy customers so that new customers can see how happy current ones are.

The bottom line: Local SEO is integral to your company's visibility. And it takes a team of experts to handle it properly. We've got a team of experts, and they're ready to get started optimizing your local presence today.

It takes time and caring to generate good reviews. A great review on Google, scored with four to five stars and eliciting a positive, almost poetic response is the ideal. To get there, feed your customer feedback loop. Engage with your customers regularly and leave no question unanswered. Be polite and patient, listen to their concerns and always offer an alternative solution if you know one. In today's data-drenched world, no business can afford to ignore local search results. By taking a proactive approach to online presence through the use of Google My Business you are ensuring that you stay in the loop with up-to-date listings, receive relevant review requests and map status notifications for your Google+ Local listing.


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