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How to Take Control of Your Google My Business Listing

Did you notice I referenced Google My Business in all those business owners? That's because in today's super competitive online world, it is imperative to have a Google My Business listing. In the past, customers would find you just by typing your business name into their search bar. Now, Google wants to completely monopolize the way people find local businesses. Which means everything you thought you knew about SEO is now outdated. Luckily for you, I'm here to help take control of your GMB listing and show you how to edit it like a pro.

How to Take Control of Your Google My Business Listing

Add a business title to your listing

Add a business title to your listing

Add a business title to your Google listing to help customers understand what your business is about. The name that you add to your Google My Business profile will show next to your address in Google Maps and Search results.

Adding a business title can increase the number of people who click on your listing, which can lead to more bookings or visits to your location.

Anyone with access can add or edit the business title for their listing.

Before you begin:

  1. Make sure that you have verified your listing. You can't add a business title unless you've verified your location.
  2. Make sure that you're using the most recent version of the mobile app. If you don't have automatic updates enabled on your device, go to the Play Store and check for updates there.

Create a descriptive, accurate business description

To make changes to your business information on Google Maps, you'll need to edit your Google My Business listing. You can do this from the Google My Business website, or from the Google My Business app.

Add high-quality photos

Add high-quality photos If you have a photo to share, you can add it to your Google My Business listing. Before You Begin

You must be a verified owner of the business. Learn more about verifying your business.

  1. Instructions
  2. Sign in to Google My Business.
  3. Choose the listing you'd like to manage.
  4. Click Photos from the menu.
  5. Click Add photos and choose the type of photo you want to upload (Profile photo, Logo, Cover photo, or additional photos).

The cover photo is displayed on the top of your profile page and is used as the background for your profile picture and business name. Your logo is displayed next to your business name in search results, and on your profile page next to your cover photo. Your profile picture is displayed in Google Maps as a circle with either your logo or an image of yourself on it. Use images that are at least 720px wide by 720px tall (720px x 720px).

Claim and verify your listing

Claiming a Google My Business Listing

Claim and verify your Google My Business listing to help your business appear on Google Search, Maps, and other Google properties. If you already have a Google My Business listing but you don't manage it, learn how to get access to an unclaimed listing.

Step 1: Find your listing

The first step is to find your business in search results and see if it is verified. If your business doesn’t appear in search results or on Google Maps, you may need to add a new listing.

Step 2: Verify your listing

When you claim a listing, you'll be asked to verify that you're authorized to manage the business information that appears on Google. We offer several ways for you to verify your listing.

Step 3: Update information about your business

Verifying your business lets you control the information customers see when they do a search for your business on Search and Maps. After verifying, use Google My Business to update the following details:

  • Address  (may differ slightly from what's shown in search results)    
  • Phone number  
  • Business hours  
  • Photos  
  • Description  

Link to the appropriate website

Are you tired of looking at an outdated photo on your Google My Business page?

Here's how to edit it:

  1. First, go to and log in to your account. Select the correct account if you manage more than one location.
  2. From the menu on the left, click "Info." You'll see a panel of information that you can edit, including your business name, address, phone number, and website. Click "Edit" to make changes.
  3. When you're done making all your edits, click "Apply."
  4. You'll be able to see the date when Google will review your updates by looking at the top of the screen under "Pending updates." If any updates are pending review by Google, they'll appear in red.

Add posts to your listing

If you want to add posts to your Google My Business listing, follow the steps below:

  1. Sign in to Google My Business and make sure you're using card view.
  2. Choose the location you'd like to manage. If you have multiple locations, open the location you'd like to manage.
  3. Click Posts on the menu to the left.
  4. Click Write a post, then choose one of the following options:
    1. Offer: Share details about an offer your business is running for a limited time only.
    2. Event: Create an event, such as an open house or flash sale, that customers can attend in person at your business location(s).
    3. Product: Add photos and descriptions of products that are available for purchase at your location(s).

It is important to edit your google my business listing

It is important to make sure that your Google My Business listing is updated, complete, and accurate. This will help make sure that people can find you when they search for the products or services you offer.

To edit your Google My Business listing, follow these steps:

  • Log into your account at
  • Click the name of your business and then click "Info" on the left-hand side of the screen
  • On this page, you can update your business information: your contact info, address, hours of operation, etc. You can also add photos by clicking on "Photos" on the left-hand side of the screen.

The tips provided are well-organized, easy to follow, and will help you get the most out of your Google My Business listing. While it's easy to shrug Google My Business off as an unnecessary tool, a good GMB is critical for local businesses that want to get a leg up on online search results. The more information and photos you provide as part of your GMB, the better your chances at being found by potential clients. These tips will help you make the most out of your business directory listing, whether you're just getting started or already have a page set up.


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